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Website Valuation Calculator
Website Valuation Calculator
Trey
2020-02-07T08:39:00-06:00
Restira
Step
1
of
5
20%
Business Model
Business Type
Digital Media (content/blogs)
Affiliate
e-Commerce
SaaS/SaaP
Service
Lead Gen
Membership
Digital Media
Is the content uniquely written?
Yes
No
What is the level of user engagement?
Low
Medium
High
Which of the following has been optimized/implemented?
Site load time
Internal link structure
Rich media (images, video)
Article word count
On-page SEO
Social sharing
Is the website brand and content tied to a personal name of any of the owners?
Yes
No
Collecting a double opt-in newsletter/subscriber list?
Yes
No
Received any DMCA/copyright/trademark warnings?
Yes
No
Affiliate
Do you own the product(s) being sold?
Yes
No
How many product launches have been done?
1
2+
Is the sales copy/content uniquely written?
Yes
No
Conversion rates?
< 1%
1-5%
6%-9%
10%+
Regularly perform A/B testing?
Yes
No
Double opt-in lead and customer list included in the sale?
Yes
No
Email list clickthrough rate?
<1%
1-2%
3%+
Received any DMCA/copyright/trademark warnings?
Yes
No
e-Commerce
How many suppliers does the business work with?
1
2-4
5+
Special volume pricing arrangement with suppliers?
Yes
No
What fulfilment model does the business use?
Dropship only
Dropship/warehouse
Warehouse only
Have performed product and sales funnel testing?
Yes
No
Are the products sold unique?
Yes
No
Does any 1 product produce more than 50% of revenue?
Yes
No
Has any 1 customer produced over 20% of revenue over last 12 months?
Yes
No
Return rates?
< 5%
5-9%
10%+
Any repeat customers?
Yes
No
SaaS/SaaP
Do you own the technology?
Yes
No
What is your product release schedule?
Continuously
Quarterly
Once a year
Never
When was the last major release?
< 6 months ago
6-12 months ago
1+ year ago
Annual churn rate?
< 10%
10-20%
20%+
Don't know
Service
Who provides the service?
Only Employees/Outsourcers
Owner(s) and Employees/Outsourcers
Only Owner(s)
Does any 1 product produce more than 50% of revenue?
Yes
No
Has any 1 customer produced over 20% of revenue over last 12 months?
Yes
No
Are the products sold unique?
Yes
No
Any repeat customers?
Yes
No
Double opt-in lead and customer list included in the sale?
Yes
No
Membership
Is the content uniquely produced?
Yes
No
What is your new content release schedule?
Continuously
Quarterly
Once a year
Never
Annual churn rate?
< 10%
10-20%
20%+
Don't know
Lead Gen
How many lead buyers do you have?
1
2-4
5+
Any exclusive agreements with lead buyers?
Yes
No
Do you own or control any exclusive traffic sources?
Yes
No
Which ones?
Content site network
Exclusive paid ad contracts
Email list
Other
Regularly perform A/B testing?
Yes
No
Content, graphics, and sales copy on website is unique?
Yes
No
Received any DMCA/copyright/trademark warnings?
Yes
No
General
Which niche are you in?
Competition - # of competitors
0-5
6-9
10+
Is your site mobile friendly?
Yes
No
How many owners have there been?
We are original owners
1 previous owner
2+ previous owners
Traffic
URL
How many total unique visitors and pageviews in the last 12 months?
How many total unique visitors and pageviews in the last 3 months?
Hidden
Traffic increased?
What % of traffic comes from the following sources?
Search
0%
25%
50%
75%+
Referral
0%
25%
50%
75%+
Direct
0%
25%
50%
75%+
Paid
0%
25%
50%
75%+
What is the average bounce rate?
< 50%
75%
90%+
What is the average time on site?
< 1 minute
2 minutes
3 minutes
4 minutes
5+ minutes
What % of visitors is returning?
0%
25%
50%
75%+
Are PBNs (Private Blog Networks) used?
Yes
No
Marketing
What marketing strategies have been used in the past 12 months?
SEO
Social Media
Paid Campaigns
Email
Affiliates
Have any strategies been discontinued due to poor results?
Yes
No
Which ones?
SEO
Social Media
Paid Campaigns
Email
Affiliates
How scalable are the current marketing campaigns?
Limited
Highly Scalable
What budget would be needed to realize this growth?
Low <$500/month
Medium $500- $1,000/month
High >$1,000/month
Would a new owner be able to take over the current marketing campaigns?
Yes
No
Finances
When was website/business first profitable?
< 1 year ago
2 years ago
3 years ago
4 years ago
5+ years ago
How much has the website/web business made in total revenue over last 12 months?
How much has the website/web business made in net profit over last 12 months?
How much has the website/web business made in total revenue over last 3 months?
How much has the website/web business made in net profit over last 3 months?
Hidden
Profit increased?
Hidden
Profit margin
How many revenue sources?
1
2-5
6+
Do you keep detailed monthly financial records?
Yes
No
Are you able to gather the necessary financial data (exact monthly revenue and expenses) for the last 12 months?
Yes
No
Can revenue be proven in the form of 3rd party analytics, backend sales reports, and bank statements showing the website/business owner as the source?
Yes
Mostly
No
What is the primary target audience/market?
English speaking
Other
Owner Maintenance
How much time do you spend running the business as the owner per week?
< 5 hours
6-9 hours
10+ hours
What % of technical work (development, design, etc.) is done by employees/outsourcers?
0%
25%
75%
100%
What % of marketing work (content writing, social media, etc.) is done by employees/outsourcers?
0%
25%
75%
100%
What % of customer service and sales work is done by employees/outsourcers?
0%
25%
75%
100%
What % of operation management work (growth strategy, hiring, etc.) is done by employees/outsourcers?
0%
25%
75%
100%
Are outsourcers/employees able to continue working with a new owner?
Yes
No
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