The Vetting Process: How we Perform In-Depth Due Diligence

How We Vet our Listings

We run a very in-depth due diligence process to take work off both the buyer and sellers place. You can purchase with confidence knowing that we analyze every important aspect of an online business.

Financials & Cash Flow

We make sure the business is actually making as much money as the seller says it is making. We require the seller to walk us through a live revenue verification of all the income streams.

Traffic

We conduct a full traffic audit to ensure that no ‘fake’ or purchased traffic has been used. Along with our independent traffic audit & analysis, we will provide all prospective buyers with access to Google Analytics for additional due diligence.

Search Engine Optimization

SEO could be a huge opportunity for an online business, but it can also be a devastating pitfall. We analyze the backlink history of the website to insure that no ‘black-hat’ techniques have ever been used and to ensure there have been no penalties from Google.

Asset Ownership

We make sure that all the assets that should be sold with the business are being sold with the business. This goes from internal files to social media accounts, to third-party service provider accounts. Be confident that you are getting everything you need to run the business.

Growth Opportunities

We have business minds, and we like to use them. Through our holistic and in-depth due diligence review, we determine where we think the best opportunities are to grow the business so that you can being executing on a growth strategy on day 1.

Investment Risks

Most brokers won’t tell you why you shouldn’t buy a business. We do. We believe in honesty & transparency and only marketing the highest quality businesses. Our goal is to match buyers with the right business, not to just close the sale.

Industry Research

We do research into the industry the business operates in and provide relevant information on the long-term growth and opportunities within the industry.