The Selling Process: How to Sell your Online Business

  • Step 1: Exit planning & valuation

    The first step of the selling process is to have a 30-minute phone call with one of the members of our deal team to discuss an exit strategy. This includes looking at the businesses to determining if there are any low-hanging fruit that we can capitalize on to improve the business’ valuation, determining when the best time to sell is, etc. We will also walk you through the selling process from start to finish and answer any questions you may have. From here, we will follow-up within one business day with a preliminary valuation and a recommended selling price.

  • Step 2: Execute a brokers agreement

    Our brokers agreement gives us the right to market your business to the public. It will include things such as: exclusivity of the sale process, transaction fees, non-disclosure agreement requirements, and any other information pertinent to us finding buyers for your business.

  • Step 3: Marketing materials & launch

    We will spend up to a week generating materials to market your business for sale. This will include generating a P&L (if you don’t currently have one), and creating a ~20pg marketing deck with all the relevant info on the business as well as a Q&A with answers provided from you. Once the materials are ready, we will list your business on our website and email it out to our extensive buyer list.

    The exclusivity of our marketing process is up to you. Some clients prefer to cast a wide net and target our whole network, while others want to be more targeted.

  • Step 4: Accept an offer & execute a purchase agreement

    Once the business is listed, questions and offers will being pouring in. To make the process easier for you, we will handle all of the initial questions, until an offer is made, and at that point the potential buyer will have access to you for questions. There will be time between the offer acceptance and execution of the purchase agreement for the buyer to do more in-depth due diligence if necessary. However, we run an extensive process in building the materials so that additional due-diligence and process slow-downs are mitigated.

  • Step 5: Escrow funding & asset transfer

    The buyer puts the funds in escrow, which will be overseen by the SaleAway team and released to you once all assets have been transferred and the inspection period is over.

    We will begin the transfer process by facilitating the transfer of the website, social media accounts, etc. While we will not take full responsibility for this stage of the process, we will be here to help with whatever it is we can and to ensure that all assets are appropriately transferred.

  • Step 6: Escrow release & post-transaction support

    The escrow is released to you – you head off to the beach and sip one of those fruity drinks with an umbrella in it. Your day-to-day responsibilities with the business are off the table, but it is common to provide 1-3 months (depending on complexity of the business) of post-sale support to ensure the new buyer is capable of running the day-to-day operations.

2018-08-08T14:44:15+00:00
Subscribe to get the first look at new listings
Subscribe
Join our buyers list
close-image