This is the 2nd part of our 10-part series on How to Sell an Online Business.

In this episode we go in depth on the 3 main financial statements: Income Statement, Balance Sheet, and The Statement of Cash Flows.

We also talk about the importance the P&L, specifically, plays in receiving an offer and completing the due diligence and documentation phases of the sale process. Additionally, we share some past experiences with our deals and road blocks we had to overcome due to business owners not keeping monthly financials.

We would like to give a huge shout out to Cody Kimbell for creating our theme song. Check him out if you are in need of any audio work: