Virtual currency and account seller for Runescape
- Domain name Crazy.Gold
- Business Model eCommerce
- Founded 2007
- Revenues (TTM) $761,362
- Cash Flow (TTM) $121,362
- Multiple 2.08
- Time Commitment 2 h / week
Crazy Gold is an e-commerce business primarily focused on buying and selling Old School Runescape gold, and Runescape 3 gold (also referred to as gold pieces, or more commonly “GP”). The business offers additional services including but not limited to power leveling, questing, and specialty items.
The business earns a majority of profits from purchasing gold from individual players or suppliers, and re-selling the gold for a ~20% mark-up. On average, the business sells 2.2 billion GP per day. Power leveling and selling Runescape accounts is a time-consuming process for employees, however, these services generate higher margins as there are no costs involved other than employee salaries. No bots or rule-breaking is involved in the creation of accounts or power leveling.
Prior to 2018, the business conducted a majority of sales on Runescape Forums including Sythe, PowerBot, Osbot, and DreamBot. The forums are now used as free advertising for Crazy.Gold. These accounts have significant positive feedback and reputation, which greatly assists in driving interested customers to the website.
Currently, the business employs 10 individuals – 1 manager, 3 sales reps, and 6 employees dedicated to power leveling and training accounts. This makes the business an extremely low time commitment for the owner, as he only spends 1-2 hours a week on the business. His day to day tasks include managing the financials and processing payroll.